9 Website Design Tips To Help Optimize for Promotion
Your Website Design is the face of your business online. Through designing, you are going to make an impact on your customers.
Therefore, while creating any website, the basic aspects of web design are:
The content is the substance of the website and should be relevant to the site. It should target the customers and visitors.
The site should be user-friendly with the interface and navigation system simple and reliable.
The graphics and text should include a single style that flows throughout for consistency.
- Visibility of the site
The site should be easy to find via most search engines. Optimization is a process of making something functional and effective. Web design optimization is a continuous process of improving the design to achieve business goals.
An optimized web page loads quickly on the client’s system, so your website visitor can quickly get the information they had come for.
The reasons for optimization are varied. These include increasing download speed, increasing its search engine ranking and applying modern web standards.
Now the question arises-whether optimization of web design is possible or not. Here, we are going to discuss the ways for optimization.
- Optimize Graphics for Web Use
Even today, a large number of people use dial up connection for web use. With slow browsing speed, they don’t want to wait for pages to load. And as a business owner, you can’t afford to lose a single customer.
If you have a graphic intensive site, all you need to do is optimize your graphics for web use. Here optimizing means compressing the size of graphics for fast download.
- Emphasize On Content
Make sure that the content of the website is laid out effectively. If you only concentrate on look and ignore the content, you can’t make an impact on your customers.
You need to provide a concise, convincing message and information about your website, if you want your visitors to buy your product or service.
Make sure that your content is simple and easy to understand.
- Install a Navigation System That Compliments Search Engines
Navigation systems are built to help visitors find their way around your website. Therefore, they should be designed carefully to make them search engine friendly.
Search engines need a chain of hypertext links starting at your home page that will take them page by page in your entire site.
You can optimize the flash and images for better use and quick downloading.
- Emphasize On Color, Shapes and Font Size
Things like color, shape and sizes of font can make a big impact on overall message. Using blue, green, silver, grey as color can create a calm effect.
Using rounded corners instead of hard edges within your design can enable a soft and personalised feeling.
- Keep It Simple
Look at some successful websites like Google that is very simple. Do not use bloated features. Keep your goals as well as visitor’s needs in mind when adding a feature.
Custom Web Design and Online Promotion Go Hand-in-Hand
Many new online business owners have misconceptions about custom web design. It’s not only about getting your website up and running.
It’s about designing every aspect of your website – every “nook and cranny” – to lead your visitors to the ultimate end, a sale.
Whether you plan to build a service-oriented website or offer many products, your site’s design must have all the ingredients for success from the very start.
Be sure the web designer you choose has an understanding of promotion as well as custom web design.
Here are some features your site must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately.
You only have a split second to grab their attention.
Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.
Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages.
You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page.
Many sites use a pleasant “newsletter” style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense.
For logo design, keep it small and simple.
There’s nothing more annoying than waiting on a page to load because its logo is too big!
Keyword Rich Content for SEO (Search Engine Optimization)
Be sure your designer understands about SEO and keywords. Every page of your site should be designed with search engine promotion in mind.
This means gearing your Meta tags, link text for pages or in menus, headlines, image “alt text” contents, etc. to attract search engine traffic for the long haul.
Be sure the navigation on your web pages is easy to use. Many visitors will not take the time to “search” for hidden links or to browse through a confusing menu.
If ordering custom web design from a professional, write out on paper how you would like your link system to flow from page to page.
If you have content, place visible, colored links within the text to give visitors a chance to click while reading.
Have menu bars or links in the usual places – sidebars and top/bottom of the web page.
Promote your Website
Some design firms will offer promotion bonuses with a custom web design package. This benefits you because it helps you to get a head start on building traffic.
You can take advantage of the design firm’s skills and knowledge about Web promotion and search engine optimization.
Don’t forget to promote your website in every way possible. Print your site address on business cards, newspaper ads, letterhead, etc.
Also, promote your site online using only targeted advertising.
Custom web design techniques and promotion are so tightly knit together that it’s impossible to separate the two. Be sure to include both in your custom web design plans so you can see positive results from the start!